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Zenbooks is fortunate to have an opportunity to host a Fireside Chat Webinar Session about Starting your own Business – Why Businesses Fail!


If you are not able to attend the LIVE Webinar, You can register and we will send you the recorded video afterwards!

Have you ever wondered what it takes to run a successful business?

We will dissect the top reasons why start-ups fail and provide insight on what is important when thinking about starting and running a business.

We will discuss:

The Business Model
Are there Legal Challenges
What makes a successful Team
How to keep the passion alive
Product/Service Pricing
Is there a market need
How to raise new capital

Launching a business is never easy, but with the right tools and guidelines you can have the proper foundation for starting your business.

Did you know that more than ⅓ of founders believe that running out of money led to failure? Did you know that 50% of new businesses fail after five years and 70% after ten. The main reasons include, nonpayment of taxes, no experience in record-keeping and emotional pricing. That’s why it’s important to have a clear vision and take advantage of the community support. We are honoured to host Kayla Isabelle, CEO, from Startup Canada, Jessica Wong, Director of Accounting, from Zenbooks and Valerie Bruneau, Insolvency Trustee, from Gingras & Associés Inc.

We would love to share insight and discuss ideas so feel free to drop in for a chat!
Come prepared with questions! Questions give substance to the conversation! That’s what our Fireside Chats are all about!


Zenbooks has been Canada’s go-to cloud accounting firm since 2015. We combine modern cloud technology with our in-house expert analysis to provide you with the online accounting service and guidance that best fits your business needs. From tax planning to payroll and monthly accounting services. They’re your finance team! (follow our blog here).


Jessica Wong, CPA, CA, Director of Accounting Services, Zenbooks

Jessica spent the beginning of her career in public practice, before going into a leadership position in the hospitality industry. With her love for working with clients, she found her passion in the cloud accounting space.

She has a passion for mentoring and helping her team succeed. She has been helping grow and train the Zenbooks team to help more small business owners understand their books!

Valérie Bruneau, CPA, CGA, Licensed Insolvency Trustee, Ginsberg Gingras

Valérie Bruneau began her career in the field of insolvency with Ginsberg Gingras in 2007.

She earned the titles of CPA and CGA in 2014.

Ms. Bruneau was entrusted with many business insolvency mandates before being put in charge of personal insolvency operations for the greater Outaouais region.

She became a Licensed Insolvency Trustee in May 2015.

Kayla Isabelle, CEO, Startup Canada

Kayla Isabelle is the Chief Executive Officer at Startup Canada, the gateway to Canada’s entrepreneurial ecosystem. Startup Canada’s mission is to connect Canada’s entrepreneurs with the tools, community, and support they need to start and build their businesses. Kayla has dedicated her career to supporting entrepreneurs, and is passionate about leveraging the power of storytelling in the business community, particularly for women entrepreneurs as the host of the Startup Women Podcast.

Kayla has been awarded the 2022 Top Forty Under 40 recognition by the Ottawa Business Journal, and Ottawa Board of Trade, 2021 RevolutionHer™ “Impact in Leadership Award”, the 2021 Woman of Inspiration “Authentic Leader Award” by the Universal Women’s Network, “Best Business Support Organization” by CanadianSME Magazine, StartupBeat’s 20 Under 50 Female Leaders In Tech, and is a 13x Award Winning IABC Leader, including “International Chapter of the Year” recipient in 2022.


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