How Should I Structure My Business?

Choosing the structure for your business is a big decision, one that could shape everything from your day-to-day operations to your long-term success. Whether you're running an e-commerce store, a professional services firm, or even a non-profit organization, the way you organize your business matters. Here's what you should consider when deciding how to structure.
Key Questions to Ask Yourself
Before we explore the different options available, it's important to first answer these crucial questions:
- What are your long-term growth goals?
- How much personal liability are you willing to take on?
- Do you plan to hire employees?
- Could international expansion be in your future?
While your structure may evolve as your business grows, the answers to these questions can help you find a good starting point.
Common Business Structures
Here's a quick overview of the main types of business structures that Canadian entrepreneurs typically choose from:
Sole Proprietorship
A sole proprietorship is the simplest, fastest way to get your business up and running. You'll operate the business as an individual, which means you'll report your income directly on your personal tax return.
The benefits of a sole proprietorship include:
- Inexpensive to set up
- Full control over decisions
- Easy, straightforward process
Some considerations to keep in mind include:
- You'll be personally liable for all debts and obligations
- It may be harder to secure financing or scale
A sole proprietorship can be an excellent option for consultants, freelancers, and new businesses testing out an idea, but it does come with personal financial risk.
Corporation
A corporation is a separate legal entity from its owners, and similar to partnerships, there are different types of corporations to explore.
Pros include:
- Possible tax advantages
- Limited liability protection
- It tends to be easier to attract investors and raise capital
There are some considerations to keep in mind, such as:
- Higher administrative and setup costs
- More complex compliance and reporting requirements
- Profits are taxed separately from personal income
If you're interested in strategically managing risk, raising capital, and growing significantly, a corporation could be a good option. Generally, it's the natural next step for many SaaS companies, e-commerce brands, and agencies as they scale.
Partnership
In a partnership business structure, two or more people share ownership of the company. There are different options within a partnership, such as general and limited partnerships, each offering slightly different levels of liability and involvement.
Advantages of a partnership include:
- Simple, flexible setup
- Shared investment
Considerations to keep in mind:
- In general partnerships, partners are personally liable
- Disagreements can complicate operations
If you have a co-founded or professional services business, a partnership business structure may be a good fit for you.
Seek Professional Advice
Choosing a business structure is a legal decision, but it's also a financial and strategic one. It's important to work with experienced business advisory professionals, like the team here at Zenbooks. We go beyond regular accounting and reporting, partnering with you to provide insights and continuous support tailored to your evolving needs.
Many business owners choose to incorporate their business with Ownr, which we've seen before. We discuss in our latest podcast episode with CEO of Ownr, Shane Murphy, this in detail if you want to listen in.
Through a collaborative approach, we'll align your business structure with your financial goals. Whether you're in the early stages of planning, preparing for major growth, or looking to restructure, we're here to help you make confident, future-focused decisions. Connect with us today to start building a strong foundation for your company.

Eric Saumure, CPA, CA, is co-founder and Principal of Zenbooks, an online cloud-native accounting firm started in 2015 to serve 300+ Canadian small and mid-sized businesses. Before Zenbooks, Eric spent 3 years at KPMG. He specializes in financial strategy for growth-stage companies in the $1M-$10M revenue range, with a particular focus on marketing and creative agencies, SaaS, and professional services firms, e-commerce and non-profits.
Eric's commentary on Canadian small business, tax policy, and open banking has appeared in the Toronto Star, Canadian Press, CTV, CBC, Le Devoir, Policy Options, The Conversation, and Canadian Accountant. He was named to the OBJ Ottawa Forty Under 40 and recognized on both the Financial Times Americas' Fastest Growing Companies 2026 list and the Globe and Mail's Report on Business Top Growing Companies 2024. He is the principal researcher behind the Zenbooks Technology in Accounting Study, a national survey of 500 Canadian SMEs on accounting technology adoption, and the founder of OpenSME, a Canadian open banking advocacy organization. He serves on the board of Cystic Fibrosis Canada and member of the Montfort Hospital Association.
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