From Obscurity to Icon: Unveiling Secrets to Crafting a Memorable Small Business Brand (With Robert Smith from Greenmelon)
What are the key attributes of a polished brand? To tackle this question, Eric invites Robert Smith for an insightful conversation on branding. Robert, a branding expert, Adjunct Professor, author, and Chief Creative Officer at Greenmelon Inc, has a wealth of experience in crafting successful brand identities. Having worked with numerous major companies in Canada, Robert prioritizes frequency, consistency, and quality in his approach. He shares invaluable tips and advice tailored for small businesses venturing into brand building. Throughout their discussion, they delve into topics such as logos, timelines, competition, creativity, and AI.
0:00 Intro
1:00 Conversation begins
3:40 Remove “like”
5:00 Frequency, consistency, quality
10:44 Outsourcing branding and consulting
13:45 Budget and commitment
16:35 The issue with AI
21:00 When to invest in branding
25:18 Lasting logos
27:40 Competition, disruption, colors
30:30 Value of branding
36:40 Stop Looking For Zebras
40:10 Creativity
42:40 What’s next
44:02 Get connected
Robert Smith
https://www.linkedin.com/in/greenmelonrobert/
Stop Looking for Zebras
https://www.barnesandnoble.com/w/stop-looking-for-zebras-robert-b-smith/1144315674
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