Improved marketing with real research (with David Coletto - Abacus Data)
Polls, surveys, and focus groups aren’t just for big business; small businesses can gain big insights and win a competitive edge. Diving into this topic, Eric interviews one of Canada’s best known and most respected pollsters, David Coletto. David is the Founder, Chair, and CEO of Abacus Data, a Canadian market research firm. He has a PhD in Political Science and is a professor at Carleton University. By discovering what your current and prospective customers really think, you can invest wisely into your marketing and growth strategy. Like David says, “good decisions require good data.”
This episode is brought to you by Zenbooks.ca and IC360.ca
0:00 Introduction
0:42 David’s biography
2:00 Small businesses research
3:20 Practical examples
7:00 Invest in research before marketing
9:45 Gain a competitive edge
17:56 Brought to you by Zenbooks
18:40 Polling small communities
23:32 Power of persuasion
24:17 Merging business and academics
27:22 Small business principles— hospitality
29:27 Proudest accomplishment
31:46 Future of Abacus
35:45 Get connected
36:09 Brought to you by IC360
36:52 Next up
David Coletto
Email: david@abacusdata.ca
David’s podcast: InFocus with David Coletto (Spotify)
Resource Mentioned
Setting the Table by Danny Meyer
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