Scaling Secrets: What High Growth Entrepreneurs Know That You Don’t - With Annika Friesen
In this episode of The Small Business Big Insights Podcast, Eric sits down with leadership coach and former consultant Annika Friesen to unpack what truly drives sustainable growth for entrepreneurs. Annika shares why fast-scaling businesses prioritize intentionality over volume, consistency over intensity, and long-term relationship building over transactional networking. Drawing from her experience in global consulting and executive coaching, she explains how clarity in decision-making, values, and personal definitions of success can dramatically change how leaders show up in their businesses and avoid the burnout traps so common in hustle culture.
The conversation dives deeper into leadership plateaus, delegation fears, and the hidden cost of burnout on judgment, performance, and long-term business health. Annika challenges entrepreneurs to ask uncomfortable but necessary questions, including whether they may be the bottleneck holding their business back. She also demystifies coaching, explains how accountability accelerates growth, and shares insights from her upcoming book MBA Unlocked, a practical guide to career transformation. This candid discussion offers business owners practical frameworks to lead with confidence, protect their energy, and build companies that support both performance and life.
Timestamps
00:00 Introduction and episode overview
01:42 Meet Annika Friesen
02:37 What fast-scaling entrepreneurs do differently
06:53 Growth myths and the hustle trap
09:48 Why businesses plateau and how to break through
12:07 Delegation, hiring, and letting go
19:43 The real leadership cost of burnout
27:22 Shifting leadership identity and mindset
32:04 How coaching works and who it’s for
36:54 Annika’s upcoming book MBA Unlocked
39:15 The uncomfortable truths entrepreneurs need to hear
43:23 How to connect with Annika
Follow Annika Friesen on LinkedIn
The book waitlist page is here: https://annikafriesen.com/book-waitlist/
Hosted by Eric Saumure (https://ericsaumure.com )
Subscribe for Updates
Business Clarity That Helps You Breathe Easy
Achieve your business goals and peace of mind with Zenbooks. As both your finance team and business advisor, we empower you every step of the way.
